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A Salesforce implementation framework covering customer-facing experiences, internal marketing work, governance and the value cases teams can prove first.
By Ali SaeedSalesforceOfficial
A closer look at the newer core-platform product, its Growth and Advanced editions, and the capabilities buyers should distinguish from Marketing Cloud Engagement.
By Tom RyanMarCloud Consulting
A practitioner-oriented guide to the new credential, spanning Data 360, Flow, Agentforce, platform setup and the implementation knowledge consultants need.
By Zuzanna JarczynskaSF Marketing Cloud
A comparison of the platforms' architecture, data foundations and orchestration models, aimed at teams deciding whether to optimise, coexist or migrate.
Grazitti Interactive
Salesforce details the updated messaging experience introduced for List Email in Free, Starter and Pro Suite editions beginning with the Winter ’27 cycle.
Salesforce HelpOfficial
An independent examination of autonomous campaign management, including where agents can act, where they still recommend, and the guardrails marketers retain.
By Tran Tien VanVanaxity
A practical selection of Winter ’27 changes, including campaign optimisation improvements and updates affecting the everyday Marketing Cloud Next workspace.
By Timo KovalaSalesforce Ben
An overview of the credential's focus across governance, consent, data modelling, segmentation, orchestration, personalisation, Agentforce and analytics.
By Yumi IbrahimzadeSalesforce Time
Salesforce clarifies the Data 360 consent model, supported update methods and approaches that can leave consent values stale at send time.
Salesforce HelpOfficial
A broad introduction to connected customer data, audience creation, campaign automation and personalisation, with considerations for adoption at scale.
By TechStager TeamTechStager