SFNXT

Commercial intelligence

Salesforce Pricing Watch

Material changes to Salesforce consumption, pricing and packaging—translated into client impact and practical updates for proposals, models and decks.

Material changes
11
Latest announcement
3 Oct 2026
Evidence standard
Official sources
Confirmed 3 October 2026 · central Agentforce pricing page has no revision timestamp
AgentforcePackaging

Agentforce Max replaces Agentforce 1 on Salesforce's central pricing page

Salesforce's main Agentforce pricing page now presents Agentforce Max Editions—not Agentforce 1—as the $550-per-user/month edition route. Max includes 2.75 million Flex Credits per org/year and is listed for Sales, Service, combined Sales/Service and Industries. Field Service and Operations remain named under the $125 Agentforce add-on but are no longer named under the edition route.

Max starting price

$550/user/monthsame published starting price as Agentforce 1

Included pool

2.75m Flex Creditsper org per year

Credit increase

+250k10% above the former 2.5m public Agentforce 1 figure

Max scope

Sales · Service · Sales/Service · Industriesproducts named on the central pricing page

Employee add-on

$125/user/monthSales, Service, Field Service and Operations

Industries add-on

$150/user/monthindustry-specific employee usage
Why it matters

The central purchasing page now aligns with Salesforce's September Max announcement and resolves the former 2.5-million-credit Agentforce 1 position. Client-facing packaging should use Max as the current public edition route, while Field Service and Operations proposals should not assume Max eligibility without an order-form or account-team confirmation.

Previous position

As verified on 12 September 2026, Salesforce's central Agentforce pricing page still showed Agentforce 1 Editions from $550 per user/month with 2.5 million Flex Credits per org/year and named Sales, Service, Field Service and Operations under that edition route. Separate Sales and Service pricing pages and Salesforce's 3 September announcement already described the successor Max editions with 2.75 million credits, leaving the central Agentforce buying page inconsistent.

New position

The central Agentforce pricing page now labels the route Agentforce Max Editions, keeps the published starting price at $550 per user/month and includes 2.75 million Flex Credits per org/year. It explicitly lists Max for Sales, Service, combined Sales/Service and Industries. Its separate $125 Agentforce add-on continues to list Sales, Service, Field Service and Operations, while the Max block does not name Field Service or Operations. Salesforce's 3 September announcement says existing Agentforce 1 customers can upgrade to Max at no extra cost, but the pricing page does not publish the contractual mechanics or effective date of that transition.

Who is affected

  • Existing Agentforce 1 Edition customers preparing for renewal or an in-term move to Max
  • New Sales, Service, combined Sales/Service and Industry Cloud proposals using the $550 edition route
  • Field Service and Operations programmes that previously referenced Agentforce 1 as a public edition option
  • Pricing handbooks, ROI models and architecture decks that still show Agentforce 1 or a 2.5-million-credit annual pool
  • Multi-cloud organisations that need to understand whether one or several Max purchases create separate org-level credit allocations

Implications

  • Agentforce 1 should now be treated as a legacy or transition label in client materials; Max is the current public edition route on Salesforce's primary Agentforce pricing page.
  • The published Max pool is 250,000 credits, or 10%, larger than the former 2.5-million figure. At the public $500-per-100,000-credit rate, that difference has a directional list value of $1,250 before discounts.
  • The $550 starting price is unchanged from the former Agentforce 1 route, consistent with Salesforce's statement that eligible existing Agentforce 1 customers can upgrade at no additional cost; this does not establish whether a renewal, SKU swap or amended order form is required.
  • Combined Sales/Service is now explicitly named as a Max edition route on the central page, which can simplify a two-cloud packaging conversation but does not publish a separate combined-edition price there.
  • Field Service and Operations remain eligible for the $125 Agentforce employee add-on, but their omission from the Max list means teams should not carry the former Agentforce 1 edition assumption into new proposals without confirmation.
  • The included allocation is stated per org per year, not per licensed user. Consumption beyond the pool and separately metered Data 360, voice, Headless 360 or third-party services still need distinct modelling.

Confirmed 30 September 2026 · official pricing calculator has no publication timestamp
Data 360Marketing Cloud NextAgentforcePackaging

Salesforce publishes exact Data 360 Starter and $0 Provisioning entitlements

Salesforce's Data 360 pricing calculator now publishes a $60,000-per-year Starter package with 10 million Flex Credits and 5 TB of storage, alongside a $0 Provisioning package with 250,000 Flex Credits and 1 TB. Both list one Data 360 instance, one admin, 100 internal identity users, 200,000 permission-set licences, Data 360 One and 10 free Companion Org Connections.

Data 360 Starter

$60,000/yearpublic list price

Starter capacity

10m Flex Creditsplus 5 TB storage

Provisioning SKU

$0also called Data 360 Everywhere

Provisioning capacity

250k Flex Creditsplus 1 TB storage

Shared entitlement

10 Companion OrgsData 360 One connections included

Additional credits

$500 per 100kpublic list price
Why it matters

Data 360 and Marketing Cloud Next proposals can now use a public entry-package baseline instead of treating the Starter and Provisioning entitlements as entirely bespoke. An older Salesforce Help article still shows conflicting storage, credit and permission-set figures, so the current calculator should guide client materials while the order form remains authoritative.

Salesforce Help published 17 September 2026 · metering not yet active
AgentforceData 360Packaging

Agentic MCP and API calls move to Headless Platform Interaction billing

Salesforce has defined the commercial scope and transition rules for Headless Platform Interactions. Every successful call that a registered external agent makes to Salesforce through MCP or a direct API will become a Flex Credit-metered HPI, while traditional integrations remain on their existing model.

Billing unit

1 successful callregistered agent via MCP or direct API

HPI multiplier

TBAagentic usage is not currently metered

Billing notice

30 daysbefore a numerical multiplier and metering begin

Registration window

3 monthsafter Salesforce notice that Agentic Identity is available

Non-production

No HPI chargesandboxes, scratch orgs and Developer Edition
Why it matters

Headless 360 and AIforce architectures now need a separate Salesforce-consumption line for agentic platform access, plus an Agentic Identity migration plan. The numerical HPI multiplier is still TBA, so the eventual cost cannot yet be calculated.

Confirmed 17 September 2026 · rate card effective 1 September 2026
Marketing Cloud EngagementPackaging

Marketing Cloud SMS multipliers fall for five European and Israeli routes

Salesforce's September SMS/MMS rate card reduces the message-credit multipliers for Czechia, Czechia Domestic, Estonia, Israel Domestic and the Slovak Republic. The reductions range from 4.1% to 68.3% and apply from 1 September 2026.

Israel Domestic

4 → 1.27−68.3% per outbound SMS

Estonia

48 → 33−31.3% per outbound SMS

Czechia

52 → 40−23.1% per outbound SMS

Slovak Republic

40 → 36−10.0% per outbound SMS

Czechia Domestic

41.7 → 40−4.1% per outbound SMS
Why it matters

Marketing Cloud Engagement and MobileConnect forecasts for these destinations should be recalculated: the same outbound volume now consumes fewer SMS/MMS message entitlements, subject to the customer's contract cohort and domestic-route eligibility.

Officially published
AgentforceData 360Packaging

Salesforce expands AWS Marketplace procurement to 33 countries

Salesforce now says its Clouds are available through AWS Marketplace across 33 countries, with eligible AWS spend commitments applicable to Salesforce products including Agentforce. The route consolidates procurement and billing but does not change Salesforce's published list prices or consumption rates.

Marketplace reach

33 countriesSalesforce Clouds through AWS Marketplace

AWS commitments

Eligible spendcan be applied to qualifying Salesforce products

Published price change

Noneprocurement route, not a new rate card
Why it matters

For eligible AWS customers, the procurement route can change effective programme economics and budget utilisation even though Flex Credit, Data 360 and product rate cards remain unchanged.

Pricing-page change verified
AgentforcePackaging

Agentforce Operations added to published add-on and edition pricing

Salesforce's Agentforce pricing page now explicitly includes Operations in the products available through the $125-per-user Agentforce add-on and the Agentforce 1 edition route starting at $550 per user/month.

Agentforce add-on

$125user/month · unmetered employee use

Agentforce 1

from $550user/month · add-on included

Included capacity

2.5m creditsper org/year with Agentforce 1
Why it matters

Back-office automation proposals now have a published Agentforce pricing route for licensed Operations users, but Salesforce has not yet published enough SKU detail to treat either figure as the complete price of Agentforce Operations.

Confirmed on official pricing pages
AgentforceData 360Packaging

Salesforce confirms 2.75 million Flex Credits for Max

Salesforce's Sales pricing comparison now aligns with its Max summary and Service pricing page: Max includes 2.75 million Flex Credits per org per year. This resolves the 2.5 million versus 2.75 million discrepancy flagged in the earlier edition-launch entry.

Max entitlement

2.75m creditsper org/year

Increase vs Agentforce 1

+250k credits+10% published capacity

Directional list value

$1,250for the additional 250k credits
Why it matters

Client models can now use 2.75 million credits as the published Max entitlement rather than carrying a provisional range, while retaining an order-form caveat for contract-specific treatment.

Confirmed in official guidance
AgentforcePackagingSlack

Slack confirms plan-level Slackbot allowances and Flex Credit overflow

Official Slack guidance now quantifies the included Slackbot message allowance for Business+ and explains which plans can use Salesforce Flex Credits after their allowance is exhausted.

Business+

15 messagesper member/week · resets Monday

Enterprise

No weekly capsubject to overall usage policies

Automatic tasks

3 runsper member/day
Why it matters

Slackbot forecasting now needs two layers: the plan-level message allowance first, followed by action-level Flex Credit consumption only for eligible overflow usage.

Officially published
AgentforceData 360Packaging

Core, Advanced and Max editions reshape Salesforce packaging

Salesforce introduced a new edition ladder for Agentforce Sales, Agentforce Service and Agentforce Industries, bundling CRM, AI, collaboration, analytics, security and support with org-level Flex Credit allocations.

Core

$195user/month · 500k credits/org/year

Advanced

$395user/month · 1m credits/org/year

Max

$550user/month · 2.75m credits/org/year*
Why it matters

New and renewing customers must compare the total bundle—not just the licence price—against legacy Enterprise, Unlimited and Agentforce 1 configurations.

Officially published
Marketing Cloud NextAgentforceData 360Slack

Agentforce Marketing and Slackbot gain explicit consumption meters

A new Flex Credits Rate Card introduced optional Leads Worked pricing for Buyer Engagement and Lead Nurturing Agents, explicit Standard and Advanced Slackbot action rates, and a consolidated Headless Platform Interaction meter.

Lead worked

400 credits$2.00 production · rolling 30 days

Slackbot standard

40 credits$0.20 per action

Slackbot advanced

200 credits$1.00 per action
Why it matters

Buyer Engagement economics can now be modelled by unique people worked rather than only by actions. Identity resolution and cross-channel recognition directly affect the bill.

Officially published
Marketing Cloud NextAgentforceData 360

Data 360 introduces monthly volume-tiered Flex Credit multipliers

Salesforce published monthly consumption tiers for Data 360 usage types, explicit Personalization Decisioning consumption and proposed Headless 360 categories, alongside new guidance for near-real-time usage attribution.

Up to 300k

100%base multiplier

300k–1.5m

80%of base multiplier

1.5m–12.5m

40%of base multiplier

Above 12.5m

20%of base multiplier
Why it matters

Large implementations can achieve materially lower marginal credit consumption, but each usage type must be modelled independently and the thresholds reset monthly.

Public-list calculations are directional and exclude negotiated discounts, taxes and contract-specific terms. Order forms and Digital Wallet remain the customer-specific sources of truth.